Date: 7/12/2016 11:44 AM EDT
• Your old website is built on an outdated platform.
• Your website is not mobile friendly – this is extremely important.
• Your company is experiencing a major shift in strategy and/or organization of products or services
• Your current website is not fully functional (such as broken forms, missing pages/links, etc.) in ways that cannot be simply repaired
Building a new website for your business is an in-depth but rewarding process!
Outline what you need to have in your new website to make it perform the purpose you have in mind and be sure to discuss with us what those needs are.
This step logically comes next as you should already be in the right frame of mind to point out the items you want to change. Make a list and be sure to prioritize features and functionality you want to be included in your new website because guess what? Many of those will cost money!
What features will your new website need?
• How many pages, colors, style you are looking for.
• Integration – MLS, Social Media, restaurant menus, ect.
• Forms – Simple contact forms to more in-depth forms that can generate quotes for products or services
• Ecommerce – Your site may need a “shopping cart” or other payment features
At this stage in the process, listing each and every item that you could want will help you begin to align your expectations.
Review website with all involved
After the project has been completed (or at least when you think the project is complete), this is when you need to bring others in to review the website and iron out the final details if there are any. At this point, the days where changes to design or core functionality are gone, so essentially you’re looking for a review of the content and images used on the website.
The key here is to be specific on what changes need to be made and to deliver all of the information in one packet. Your developer needs to be able to read your list and be able to execute the changes as quickly and easily as possible. Going back-and-forth can confuse everyone and again delay your agreed-upon schedule.
Develop process for ongoing website support
In most cases, once a website is launched there’s a brief period of time where no changes need to be made. After the freshness has worn off you will need to create a plan for updating and maintaining your website. You may want to discuss with us, your developer, what a “monthly” plan might look like. You may be able to work out a monthly retainer fee so it’s good to know ahead of time what you’re looking at.
You may even be able to have members of your team trained on how to make minor edits to the website, especially if they are tech-savvy. Keep in mind that even if they can change something does not mean they should.
Items such as CSS, page layouts, and themes should only be changed by the developer of the website as there’s likelihood that something could go horribly wrong causing irreversible damage. This is why many updates are best left to the experts.