A blog is an excellent content and SEO tactic that allows websites to build their brand, traffic, and reputation. When you regularly update a blog, you have an excellent platform that produces fresh content. This will keep visitors on the page, boosting engagement and therefore boosting your organic ranking.
There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment. Regardless to that, no matter what size your company is, blogging is an integral part of your online content marketing strategy.
A few reasons you need a blog:
Blogging can be incredibly valuable to a variety of people and for a variety of reasons. Blogging is not just for businesses, there are people that blog too! Here are the some of the biggest reasons for blogs
Attract an Audience
Blogging enables you to reach tons of people that use the Internet. Blogging can help you promote yourself or promote your business. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return.
By having a blog and writing on important topics that are relevant to your audience establishes yourself as an authority figure on the product or service, and it enhances your professional image.
Build Rapport and Engagement
Blogging can convert traffic into leads and leads into customers. Blogging can “warm up” your cold calls and traffic from other sources. If someone receives your cold call, they may be more receptive if they’ve read your blog or you send them the link to your blog. You then can do a follow up with them.
Blogging can lead to other traffic generating opportunities. For example, speaking engagements or press. Blogging enables anyone with something interesting or valuable to express it with words
Tell Your Story
Blogging enables you to be your own media company. You can tell your story the way you want to tell it, without being dependent on journalists. When you are writing about a topic of your own interest, you can decide how to portray a story, what information to include, and what information to exclude. Blogging allows you to ensure that all information included is what you want!
According to “the 1 percent rule,” only 1 percent of Internet users actively create new content, while the other 99 percent of the participants simply view it. By blogging, you separate yourself from the 99 percent of people that don’t blog. Standing out is essential in an increasingly competitive economy.