Today, more people search on mobile phones than computers. People are 5 times more likely to leave a site if it isn't mobile-friendly.
The mobile web refers to the use of browser-based Internet services from handheld mobile devices, such as smartphones and tablets.
People all across the globe have started to depend on the usage of mobile web as it is easy to navigate plus you can use it anywhere. It has become popular in a very short span of time as more and more people are depending on the latest technologies to serve their purpose.
A whole new dimension to the web has been provided.
Whether your Shopping, At the Gym or waiting for an appointment.
Mobile search is one of the fastest growing online resources.
For Online Shopping and so much more...
A responsive and optimized mobile site provides a much better user experience for the visitor. Therefore, it is much more likely that they’ll stick around for a longer period of time and explore different areas of your site. Alternatively, if your site isn’t responsive, it is much harder to keep the visitor engaged and therefore more likely that they’ll bounce.
Lowering your bounce rate is only half of the battle. Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites.
Most recent advancements in responsive design have focused on accommodating smaller screens and this trend has no signs of slowing down. However, it’s also important to not forget users using larger displays so that everyone has a similar user experience in the end. Learn more on responsive designs.