WebSolutions Maine offers strategies that will help you make the most of your PPC advertising campaigns.
Our extensive range of organic SEO solutions is aimed at satisfying our clients.
Our PPC marketing process allows us to create a campaign that is specifically built with your business goals in mind.
WebSolut ions Maine is a SEO company that helps its clients increase their web presence with highly focused SEO marketing services. We deliver great SEO results using a combination of cutting edge technology, insight, expertise and having complete dedication to client results.
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PPC is a website advertising model in which advertisers pay for their ads only when their ad is clicked. If your website utilizes a PPC ad strategy, your ads will display whenever a keyword query matches your keyword list, or when any site displays relevant content. These ads are called sponsored links or sponsored ads.
We Target a Specified Audience: Put yourself in the shoes of your visitors.
It’s important to keep in mind who your business is trying to reach through PPC advertising. Put yourself in the shoes of the visitors you’re trying to target. Do the keywords and ad text draw you in and do they give you useful information?
We Identify Keywords:
Based on your business’s audience and goals, there are certain keywords that will be ideal to use for your PPC campaign. With WebSolutions Maine’s keyword research, your PPC ads will be more effective. Keywords increase performance and profitable conversion rates.
We Know How to Bid:
After we know the appropriate keywords to use, you’ll need to bid on what you want to pay for a click on a specific keyword-Ad. If you bid the most, you might have the #1 ranking in the sponsored results. Lower bids on keywords result in low or zero ROI.
We Pay Attention to Your Quality Score
Your Quality Score can easily impact your ad’s ranking.
Search engines will examine your ad, its performance and the quality of the page that the ad leads to. Based on what they find, search engines like Google will either increase or decrease the necessary bid amount for you to obtain a certain position.
We’ll help you build your history, place keywords in your ads and landing pages and focus your campaign so that you can use your Quality Score to your advantage.
We identify keywords with a low ROI and Quality Scores to reduce wasteful clicks. We add new keywords to extend reach, create new headlines with dynamic keyword insertions and experiment with different keyword matches.
► Quality Score is Google's rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process. The relevance of each keyword to its ad group. Landing page quality and relevance.