Benefits of Adding Custom Video to Your Website
Now more than ever, the ability to attract, engage and bring visitors back to your website is critical to the success of your online presence. If you are looking a creative way to get noticed and stand out from the competition, custom videos are a great option that provides many benefits to your website.
Engage Your Website Visitors
Custom video is a great way to bring visitors to your website and can improved search engine rankings while getting people to spend more time on your website.
Custom video offers the unique advantage over other forms of content because it does not just tell visitors about your company, product, or service – it SHOWS them.
Drive Traffic to Your Website
Search engines love new content, whether it is fresh copy, a new blog post, a press release, or a custom video. Every time you add content, your website gets crawled and your search engine rankings will improve. Go the extra mile and make that fresh content a custom video. You can even multiply the search engine bump by using targeted keywords (limit to 1-2) in the video title, tags and description.
Don’t just add the video to your website, add them on YouTube (did you now that Google owns YouTube) to really maximize the SEO benefit as the result of your video, make sure you use key words. Plus, you can maximize the benefit of improved SEO by sharing the video through your social media networks, FACEBOOK, Google + and so on…